E-commerce · AI-driven growth · Interim COO/CDO
Frederiek Pascal
As a digital executive and e-commerce expert, I help growth companies turn their digital potential into revenue. Through ClickForest as your e-commerce and marketing partner, or as interim COO/CDO when the stakes are higher.
About
Turning digital complexity
into growth
Your digital strategy looks good on paper. Execution is lagging. Or your organisation is growing faster than its structure can handle. That is where I come in.
Today I build with agentic AI and Claude Code: I automate marketing workflows and make brands visible in AI answers across ChatGPT, Gemini and Perplexity. Through ClickForest I deliver hands-on e-commerce and performance marketing for B2C brands: from Shopify builds to tracking your AI visibility. In parallel, I take on interim COO or CDO mandates at companies navigating growth, merger or transformation.
What sets me apart: no account manager, no junior running your campaigns. You work directly with me, every day. With 25+ years of digital experience and three successful exits as my track record.
Experience
Track record
From a 350K-strong community at Telenet to an 80+ FTE agency merger and a successful business exit. A career built on one principle: turning digital complexity into measurable results.
Managing Partner
ClickForest
Shopify builds, performance marketing and AI automation for B2C brands in food, fashion, retail and luxury. No account layer. Direct execution, direct contact, results that show up in revenue.
Managing Director
Fightclub Belgium
Merger of two agencies into one 80+ FTE organisation across BE, NL and DE. Operating model fully rewritten as AI-first, new service lines launched, margins protected through targeted automation.
Chief Operating Officer
Prismax
International expansion through acquisition of a Dutch competitor and opening a Dubai office. Cross-departmental operations restructured and new systems implemented for scalability across three markets.
Chief Operating Officer
Tropos AR
Short-term turnaround: strategy reset, internal processes optimised and delivery times significantly reduced. New client contracts secured through commercial repositioning.
Managing Director & Director Innovation
Happiness Brussels / Bliss-content
Full P&L and operational responsibility across multiple entities within the Happiness group. New service models launched, teams aligned. Delivered the Ghent Altarpiece AR project, awarded 2nd internationally.
CEO & Founder
Sevenedge
Founded a digital agency, scaled to 15 FTE and successfully sold after 10 years of consistent growth. Pioneer in VR/AR in Europe. Strong operating model, strong exit.
Community & Product Manager
Telenet
Turned an internal project into 9lives, the largest gaming community in the Benelux with 350K members. Full P&L ownership and strategic B2B deals closed with EA, Ubisoft and Blizzard.
Results
Proven results
Built an 80+ FTE agency
Merged Upthrust and Fightclub into a unified agency across BE, NL and DE. AI-first operating model implemented with new service lines.
Founded and sold Sevenedge
Scaled to 15 FTE over 10 years. VR/AR pioneer in Europe. Successfully sold via acquisition after consistent revenue growth.
Built a 350K community
Turned Telenet Games into 9lives, the largest gaming community in the Benelux. Partnerships with EA, Ubisoft and Blizzard.
Services
How I can help
Two profiles, one approach. Whether it is e-commerce execution or an interim C-level mandate: no account manager, no handovers. You work directly with me, and that shows in the numbers.
AI & automation
I build with agentic AI and Claude Code to automate your marketing and operations. From workflow automation to my own AI tools, always with a critical eye on the result.
- Agentic AI & workflow automation
- Prompt engineering & AI training (ROCKET)
- Custom AI tools (incl. Claude Token Tracker)
- AI strategy and implementation
E-commerce & Shopify
From zero to a high-performing Shopify store, or your existing shop audited and rebuilt for conversion. Hands-on, from technical setup to mobile UX.
- Shopify store builds (B2C)
- Theme development & customization
- CRO via A/B testing and data analysis
- Mobile UX optimisation
Performance marketing
Your campaigns are managed by the same person who writes the strategy. No juniors, no black box. Direct reporting and results you can read yourself.
- Google Ads & Shopping
- Meta Ads (Facebook & Instagram)
- LinkedIn & TikTok Ads
- Reporting via GA4, Databox, Looker Studio
GEO & AI visibility
Being found in Google is one thing. Being cited in AI answers is the next step. I make your brand visible in ChatGPT, Gemini and Perplexity.
- Generative Engine Optimization (GEO)
- Tracking your AI visibility
- E-E-A-T & entity building
- Schema.org & structured data
SEO & content
Technical SEO and a content strategy that grow you organically in classic search results.
- Technical SEO audits
- Content strategy
- Local SEO & Google Business
- Internal links & site structure
Interim COO / CDO
When your organisation is navigating a merger, transformation or turnaround, you need an experienced hand at the helm. Not a consultant with a report, but an executive who shares accountability for the outcome.
- Digital transformation mandates
- Post-merger integration (PMI)
- Operational restructuring
- Change management
Current focus
ClickForest
Everything I do as Managing Partner: e-commerce, performance marketing and AI. Bundled into one agency. No layers, no handovers.
Core expertise
Side project
Tools I build on the side
Free Chrome and VS Code extensions that show your live Claude.ai quota. No API key, no signup, no data ever leaves your browser.
Prompt engineering
The ROCKET formula for better prompts
ROCKET is a well-known prompt engineering framework. I use it in my guide and trainings to move teams from generic AI output to usable content. Etion Ondernemen featured my explanation and example in their dossier on AI and productivity (March 2026).
"Assigning a specific role to the AI is the foundation of this method. It determines the difference between generic output and usable content."
As featured in Etion Ondernemen, March 2026.
FAQ
Frequently asked questions
Who is Frederiek Pascal?
I'm Frederiek Pascal, Managing Partner at ClickForest and a digital executive with 25+ years of experience in e-commerce, performance marketing and AI-driven growth. I work from Mechelen, Belgium, for founder-led brands and scale-ups, and take on select interim COO/CDO mandates.
What does Frederiek Pascal do with AI?
I build with agentic AI and Claude Code to automate marketing workflows and make brands visible in AI answers across ChatGPT, Gemini and Perplexity (Generative Engine Optimization). I also develop my own AI tools, such as the Claude Token Tracker.
What is GEO (Generative Engine Optimization)?
GEO optimises your brand to be cited in AI-generated answers like ChatGPT, Gemini and Perplexity, rather than only in classic search results. It builds on SEO and E-E-A-T, with an emphasis on factual, structured and verifiable content.
Is Frederiek Pascal available for interim COO/CDO mandates?
Yes. Alongside ClickForest I selectively take on an interim COO or CDO mandate at companies navigating growth, merger or transformation. I previously led mandates at Fightclub, Prismax, Tropos AR and Happiness Brussels.
Contact
Let's talk
Looking for a Shopify partner, a performance marketing expert or an interim executive? Send a message. I typically respond within 24 hours.